As the lead design agency Seeper’s task was to transform the public realm of 8 entertainment destinations across the SEVEN portfolio.

We were hired to lead the creative direction of all thematic aspects across all sites. To design and implement a connected canvas of physical and digital structures that blend brands into a single thematic world.

From intimate moments of discovery that allowed visitors to become part of the show to a full site wide spectacle at the close of each day.

A hybrid of real-time and linear animations that broke free from the confines of screens, flowed through the lighting and projections to create a truly seamless show that celebrates the brand and the region.

There is so much to this story and once all the sites are live we cant wait to tell it.